Brand is more than a name or a family of products. Brand is a philosophy. It should represent more than what products are offered or how they are made. Consumers buy products but connect with “Why”. The “Why” represents beliefs, style, culture, attitude, and outlook incorporated into each product of the Brand. It is the common driving force.
Little Mill Sourcing takes brand very serious and place a high value on supporting the brands we partner with. We prefer to purchase based on brand before product. Obviously, that is not possible in every scenario of meeting a consumer need.
In some cases, we work with manufactures to create new brands that represent a “Why” of a new or under served consumer group. These new brands can be manufacturer-driven or developed through us and our partnering companies.
How can we support a brand with you?